Reports & Policies
Regulations and procedure
As a brand committed sustainability, trying to live up to your promise can sometimes feel overwhelming. How do you show people you're the real thing, in a market flooded with greenwash? How do you set realistic targets for the future? Developing holistic sustainability policies and procedures protects your reputation and your legal standing. It helps you differentiate yourself and build trust with consumers. It's also step one in any roadmap towards bigger, long-term ESG goals. In short, it's something you need but it's also a crucial marketing opportunity you need to take hold of.
"Julia is fantastic to work with and her standard of writing is exceptional." Jennifer Stubberfield, Senior Alumni Communications Officer, University of Westminster
Years of experience
As someone who started out as a specialist legal writer, I have years of experience writing about technical and regulatory issues and translating them into clear and engaging content.
Below are just a couple of the more complex and detail-heavy reports and policies I can help with. Looking for something else? Just give me a call and I'll see what I can do.
Sustainability Policies and Statements
As a brand on a mission to make the world more sustainable, some kind of detailed sustainability policy or statement is pretty essential. It creates transparency and shows everyone you're serious. Sustainability policies and statements are also the first step along the road to, say, B Corp Certification. To be effective, these documents need to be comprehensive, researched and fully informed by regulation. All this takes time, patience and experience. I can give you all those things!
White Papers
Whether you're B2B or B2C, white papers are a sensational marketing tool. They help you build trust with your target audience, and their sheer size alone carries huge SEO potential. Having said that, they're not worth doing unless they're done well. They require significant research, drafting and editing. Let me take this on for you, so you can put this energy back into your brand.
Ebooks
Imagine your Ebook as a kind of super-extended blogpost! Something your target audience can download from your site, read and refer back to offline. Like white papers, Ebooks help you connect and build relationships with prospective customers. Unlike white papers, they can be prepared quickly and often with considerably less data.