Website & SEO Services
Website and SEO Services
Did you ever find yourself wandering the streets of a strange city at 3am, glued to your phone, desperately searching for somewhere still open and serving burritos? Great. Then you already understand the power of SEO.
SEO — short for search engine optimisation — covers a range of tactics to give your content greater visibility online. It's most commonly associated with optimising web pages for Google searches (or Ecosia searches, if you're me!). But you don't need a website — SEO works pretty much anywhere you can search online. Shopify, Instagram, Etsy... all of these pages can be optimised for SEO.
A strong SEO strategy has many parts — from careful keyword placement to maintaining an easily navigable site with fast-loading pages — all of which I can advise you on. But I still firmly believe SEO's most important ingredient is the writing. Strong SEO copywriting doesn't just stack keywords — it inspires, entertains and educates. It's the essence of why people trust and identify with your brand.
Why Ethical SEO, Though?
SEO has always had a kind of shadowland attached. Do it in the right way and you’re answering — really answering — the biggest questions people are asking online.
But there’s also another way to do SEO... also known as the wrong way. At the extreme end, this can include tactics like: -
Keyword stuffing — adding irrelevant keywords to pages so they'll rank in search engine results.
Cloaking — where humans and web crawlers see two entirely different pages.
'Doorway’/ ‘gateway’/ ‘bridge’ pages — optimising a low quality page, which instantly redirects visitors to an entirely different page.
Yes. People really do all these things.
There are subtler shades in SEO ethics though. Like... are you protecting people’s privacy when they visit your website? Or managing your impact on the planet? Or making your website accessible to everyone?
These are the grey areas that helped inspire my Ethical SEO service package.
Any reputable SEO service provider will follow search engine rules. The Ethical SEO service package goes much further. Because when you’re an ethical brand, I believe those ethics should extend to everything you do — including your marketing. It's not just the right thing to do — it also protects your brand's reputation, and even its legal standing.